Among the upgrades planned for 2025 are customisation of offerings, addressing fraud and developing a secure e-service platform Krungthai Card (KTC) is set to undergo a comprehensive digital transformation by 2025, positioning itself at the forefront of Thailand’s evolving financial technology landscape. Speaking at a press conference on December 4, president and CEO Pittaya Vorapanyasakul highlighted the critical importance of this strategic initiative, explaining that the transformation would not only strengthen the company’s core systems for managing its products and services but also provide well-structured data. “This will enable us to customise our offerings, attract new customers and retain existing clientele,” she said. The digital strategy addresses anticipated challenges in the banking and credit card sectors, including issues of fraud, trust and increased competition from virtual banks. Pittaya believes that the initiative will empower the company to navigate these disruptions, enhance cost control, mitigate risks effectively, and pursue increased profit and revenue. (centre) Pittaya Vorapanyasakul The transformation follows a comprehensive approach centred on four key strategic dimensions. The “Reach Better” strategy aims to expand the member base through digital channels and develop a seamless, secure self-service e-application platform. The “Grow Healthier” approach focuses on optimising member database management and […]
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