tiny sleigh on computer keyboard The holiday shopping season has long been the crown jewel of the retail calendar. But as consumer habits evolve, so too do the tools retailers deploy to attract, engage and convert shoppers. And the evolution of those tools is assuredly digital. Take, for example, the 92nd annual tree-lighting ceremony in New York City’s Rockefeller Center. Along with the in-person festivities, NBCUniversal broadcast the live coverage of the ceremony with a “ Virtual Concessions ” eCommerce ad capability, allowing viewers to order food, drinks and other shoppable products directly via the streamed programming. “With five fewer shopping days between Thanksgiving and Christmas, NBCUniversal is bringing brands directly into consumers’ homes this holiday season, making it not only the season of giving, but the season of engaging,” the company said in a news release . This holiday season will be a litmus test for how well retailers have integrated digital strategies into both their internal-facing and external-facing operations. NBC, after all, is far from alone in its embrace of digitally embedded shoppability. Whether through personalized experiences, seamless omnichannel strategies or innovative technologies, the retailers best prepared for the future are likely to be those willing to […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
