IIM-A Prof Pankaj Setia’s new book reveals a profound truth: when technology aligns with human purpose, magic happens GN Bureau | December 3, 2024 #digital transformation #society #Technology #governance (Illustration: Ashish Asthana) What if the next wave of digital transformation isn’t about technology at all? In a world where AI writes our emails, algorithms shape our decisions, and digital transformation drives everything from business strategies to daily life, one crucial question remains unanswered: Why? In his groundbreaking new book, ‘Purpose: Digital Transformation of Individuals, Organizations, and Societies’ (Penguin Business), IIM A Professor Pankaj Setia challenges us to look beyond the dazzle of innovation to something far more fundamental—the human purpose behind our technological choices. Challenging the very foundations of how we think about technology in our lives, in an era where artificial intelligence writes our emails and algorithms shape our decisions, Setia dares to ask the one question nobody seems to be asking: Why? Born from two decades of research and real-world experience at the intersection of technology and human behaviour, this book emerges from the halls of the prestigious Indian Institute of Management Ahmedabad, where Setia has witnessed firsthand the blind rush toward digital transformation without purpose. Through […]
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