In this exclusive conversation, Tarun Vijh, CIO, Wagh Bakri Tea Group takes us through his tenets of digital transformation, how technology can enhance the traditional tea industry, and how Wagh Bakri is keeping up with evolving customer tastes. Credit: IDG Tarun Vijh, CIO of Wagh Bakri Tea Group, is well versed with how technology drives business, having tackled the CIO role at the tea establishment for the last 3 and a half years. In his tenure, he has created a roadmap for the over 100-year-old erstwhile tea organization wherein digital transformation has taken centre stage, revamping procurement processes and business trends. To frame in context, India is the second largest producer and largest consumer of tea, consuming nearly 30 percent of the world’s tea output. From being the beverage of royalty to the comfort of millions, tea’s burgeoning production has made it an economical choice. Reports state that the revenue generated in the ‘Tea’ segment of the hot drinks market in India was forecast to continuously increase from now to 2029 by a total of 9.7 billion U.S. dollars, and currently stands at 22.39 billion U.S. dollars in 2024. Wagh Bakri is part of this booming industry, deftly driving […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
