Endless Aisle Live tackled topics around digital transformation, like clienteling. Digital transformation is a hot topic for retailers in 2024, with a Harvard Business Review report indicating that 89% of large companies globally already have some form of these efforts underway. This same report showed that the gap between digital innovators and brands slow to adopt new technology is increasing; the digital leaders increased sales from 40 to 70% over five years, while laggards grew at a much slower rate—under 20%. To address this reality head-on, NewStore , which offers global retail brands a unified commerce platform, brought together retail leaders and industry experts for its “Endless Aisle Live” event in New York City to discuss various topics related to digital transformation and how to disrupt and succeed in an ever-changing landscape. One of the key themes that emerged during the event was the need for more omnichannel experiences that enable retailers to create more strategic and personalized interactions—especially for shoppers visiting brick-and-mortar stores. This includes key strategies like clienteling, which empowers retailers to deliver high-touch, highly relevant shopping experiences. Clienteling leverages technology that enables store associates to build personal relationships with customers, both in-store and remotely, with tools […]
Clienteling: A Strategy For Success In Retail’s Digital Transformation
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