Why digital transformation is more about people than technology

A digital transformation expert provides a road map for organisations, emphasising that the process should not be tied to grand plans or large capital allocations. 30 October 2024 People and leadership skills Human resources Technology and analytics Future of finance Strategy and innovation Transformation IMAGE BY HILCH/ADOBE STOCK British parliamentarian and political economist Edmund Burke wrote in 1790 in his Reflections on the Revolution in France : “People will not look forward to posterity, who never look backward to their ancestors.” More than 230 years later, those words ring true today for companies working to revolutionise their business model for the digital era. “There’s data on this point — multiple studies showing that 70% of digital transformation efforts fail — which is really a sobering, scary statistic,” Columbia Business School faculty member, corporate consultant, and author David Rogers told FM. “So many companies are failing at this. What can we learn from those outliers who are succeeding?” he asked. In his new book, The Digital Transformation Roadmap, US-based Rogers leans on lessons learned as a consultant to help guide companies through the daunting prospect. History has taught him two surprising things: Digital transformations don’t actually have to be daunting. […]

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