Justin Thomas, VP sales, EMEA North, Akeneo The B2B customer was born in a B2C world and their expectations are overlapping in ways that should influence brands to integrate the best of both worlds. The business-to-business (B2B) landscape is undergoing a profound transformation, driven by the rising expectations of its customers. Traditionally, B2B commerce has been distinct from business-to-consumer (B2C) operations, characterised by complex purchasing processes, long sales cycles, and a focus on direct and in-person relationships over digital engagement. However, as the lines between professional and personal purchasing behaviours blur, B2B companies are increasingly adopting strategies that mirror B2C commerce to increase engagement and drive incremental revenue. Akeneo’s 2024 B2B Survey Report, which surveyed 650 global B2B industry leaders and decision makers, highlights this shift, emphasising the importance of digital transformation, personalisation, and omnichannel integration in meeting evolving customer demands. One of the most striking findings is the overwhelming intention among B2B companies to expand their digital presence. 90 per cent of respondents plan to increase their use of digital marketplaces, a strategy that has long been a staple in B2C commerce. This shift is driven by the growing preference for self-serve portals, social media, and product marketing […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
