Moving technology from obstacle to opportunity Legacy brands often possess strong brand equity and loyal customer bases, but many are behind the times when it comes to leveraging digital technology to remain competitive and relevant with today’s audiences. They need to fully embrace the digital transformation that powers the challenger brands taking market share, and commit to data-driven decision-making, personalized customer experiences, innovation, and building a strong digital talent pool. provides a step-by-step action plan established brands can use to better navigate the digital landscape. It explores ways to accelerate key strategies, including adapting to changing customer expectations, embracing emerging technologies and recruiting strategic talent. Among the topics covered: Embracing innovation: New technologies like AI, augmented/virtual reality and the connected home can help legacy brands connect with younger generations. Rethinking the customer experience: Creating seamless and engaging customer experiences across all touchpoints is crucial for building loyalty. Brands that have been there: How well-established consumer brands like Jergens and Bio-Oil overcame digital transformation challenges. Accelerate your digital transformation. Download the ebook. Get access to more guides and white papers at the Adweek Resource Library .
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
