Brandweek is coming up soon , this September 23–26! With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, it’s the place to be for marketing innovation . Don’t miss out— Register now . In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Murat Genc, global chief technology and digital officer at Whirlpool Corporation. With a career spanning nearly two decades at Procter & Gamble before transitioning to Whirlpool, Genc reflects on the challenges and growth he experienced while shifting from the consumer packaged goods sector to the world of durable appliances. He shares how his leadership approach evolved and how his reliance on team collaboration and reverse mentoring has helped him keep his finger on the pulse of the organization. World of Whirlpool Studios has already begun transitioning work from outside agencies. Whirlpool Corp Shifts Entire Creative Investment and Launches Expansive In-House Agency Genc delves into the complexities of marketing products with extended lifecycles, like Whirlpool’s iconic KitchenAid mixers, compared to the faster-paced, repeat-purchase models of CPG. He explains how Whirlpool navigates this difference by focusing on the lifetime value of their customers through digital services, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
