Insights from Subhakar Rao Surapaneni, Entrepreneur and Global Business Leader 1. How is digital transformation impacting the marketing strategies employed by Champions Group? We have become faster and nimbler, we are executing smaller campaigns in hyper targeted fashion now Digital transformation has enabled Champions Group to automate marketing processes, allowing us to focus on growth and hyper personalized customer experiences. We have adopted advanced ideal customer profile reach out tools and platforms that integrate data from various channels to create cohesive hyper targeted campaigns. We are able to achieve higher visitor engagement rates on our sites and rolling out this as a ICP leads product to market . 2. What emerging technologies are shaping the future of digital marketing for your ventures? Technologies such as AI, ML, LLM are significantly shaping our digital marketing strategies. AI and machine learning enable us to personalize content, automate customer interactions, and predict intent more accurately. These technologies are enhancing our marketing capabilities and creating new avenues for innovation. 3. How can Champions Group integrate new technologies into its marketing efforts to stay ahead? Our B2B dataset comprising 360 million companies and 800 million decision makers is huge. AI-driven predictive analytics, advanced CRM […]