An IMD masterclass on leveraging digital strategy for business. Digital technologies such as AI and robotics offer endless possibilities for companies to enhance their operations and engage customers in new ways. However, many digital transformations fail to deliver lasting value because they try to tackle too much, too quickly. Strategy is about choice. Digital strategy is no different. In this masterclass, led by Didier Bonnet, Professor of Strategy and Digital Transformation , you’ll explore a practical framework to navigate the four essential battlefields of digital strategy and the unique challenges and opportunities of each. This session is great for executives who want to get a taste of learning at IMD and how to cut through the noise to focus on what truly matters in digital strategy. This session will give you: Clarity on the four key battlefields of digital strategy : Gain a clear understanding of the opportunities and challenges in each area—Modernization, data value extraction, business model choices, and open systems. A framework for strategic decision-making : Learn how to navigate these battlefields with a focused approach, ensuring your digital transformation efforts are aligned with your business objectives. Insights into digital transformation success : Discover how to approach […]