(Image credit: Shutterstock) To say AI has great potential feels like the biggest understatement of the year. Since the launch of ChatGPT in particular, terms that were reserved for technical specialists such as generative AI and LLMs have become mainstream. However, that explosion of conversation and a scramble to incorporate AI tools into business workflows or find a valid way to describe an organization’s solution as ‘AI-powered’ in marketing copy has led many to the question of the moment. Are the applications of AI, and in particular generative AI, being over-hyped? Journalists, analysts, and buyers alike are becoming fatigued by the constant nod to the emerging technology and are asking questions about whether AI can actually solve complex business challenges outside of the sandbox, today. Andie Dovgan Chief Growth Officer at Creatio. The rise and limitations of SaaS To answer this, it’s useful to look at the recent evolution of digital transformation in businesses. The development of cloud computing has led to increased integration of software to drive transformation, leading to a surge of applications and services and the rise of SaaS. Tech Radar Pro Predictions say that cloud-native applications will soon match the numbers of apps developed over […]