The Transformation of Digital Transformation: Hint, It’s Not What It Used to Be

The Transformation of Digital Transformation: Hint, It’s Not What It Used to Be Written by Rich Ord Sunday, August 25, 2024 In the early 2000s, digital transformation was heralded as the future of business, a necessary evolution for companies eager to modernize, compete, and thrive in an increasingly digital world. Fast forward two decades, and the narrative has shifted dramatically. What was once seen as the ultimate business strategy is now being re-evaluated in light of new technological advancements, particularly the rise of generative AI. This shift marks a significant turning point in how businesses approach digital transformation, revealing that the concept, as we once knew it, is no longer sufficient. Today, it’s not just about digitizing operations—it’s about rethinking the very essence of business models to adapt and lead in a rapidly changing environment. The Rise and Fall of Traditional Digital Transformation The concept of digital transformation gained widespread traction after 2011 when Capgemini, in collaboration with MIT, defined it as “the use of technology to radically improve performance or reach of businesses.” This definition catalyzed a wave of digital initiatives across industries, as companies scrambled to adopt new technologies like cloud computing, big data, and social media […]

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