66c6535bc23418057cb42a7b Dreamstime M 329106327 Despite trillions of dollars invested in digital transformation, the success rates of these initiatives often fall short of expectations. In a 2021 study by McKinsey , 70% of companies reported that their digital transformation initiatives failed to meet their expectations. But from failure comes learning. As companies navigate the complexities of their sustainability efforts and reporting, chief sustainability officers (CSOs) can glean valuable insights from what digital transformation has lacked to enhance the effectiveness of their own programs. ‘Culture Eats Strategy for Breakfast.’ Embracing Peter Drucker’s timeless wisdom, CSOs must recognize that cultural transformation is the bedrock of sustainability success. Just as digital transformations falter without a cultural shift, sustainability initiatives require a profound transformation of mindset and values throughout the organization. This necessitates active leadership engagement, leading by example and a concerted effort to embed sustainability principles into the organizational ethos. Designing for Integration Drawing from the digital transformation playbook, CSOs must carefully consider the optimal organizational design for sustainability teams. Whether embedded within the core business or operating as separate entities, the alignment of sustainability with core strategic objectives is paramount. By fostering integration and alignment, resistance is mitigated and sustainability becomes ingrained […]
Click here to view original web page at www.industryweek.com
