At first glance, Brandon Moyer’s background seems an unlikely fit for revolutionizing experiences at a traditional bank. Yet that outsider perspective has fueled his success as digital product owner at WSFS Bank. Moyer joined WSFS in 2021 to modernize account openings after spearheading digital transformation initiatives at Comcast. With no prior banking experience, he introduced an unconventional focus on customer-centric design, data and technology best practices. The results speak for themselves. Moyer has streamlined processes, boosted acquisitions and connected siloed channels. He’s quietly disrupting banking through sheer commitment to simplifying people’s financial lives via technology. In this candid discussion with The Financial Brand’s Jim Marous on the Banking Transformed podcast, Moyer shares how WSFS selected partners, motivated change and iterated post-launch. He also provides his vision for personalization and AI — along with advice on how to cultivate organizational agility. Q: Could you provide some background on your role at WSFS Bank? Brandon Moyer: My career path has been nonlinear. I started in healthcare consulting before pivoting into product management roles focused on digital transformation. I joined Comcast just as they were kicking off a massive effort to revamp experiences across web, mobile and call centers. That exposed me […]
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