PTI to develop digital transformation plan for British Cycling. PTI British Cycling has appointed strategy and technology consultancy PTI Digital to create a new digital transformation roadmap for the coming years. As the national governing body, British Cycling oversees and develops the sport from grassroots participation to the elite riders who represent Great Britain on the international stage. It has 145,000 members, 2,000 affiliated clubs, and 12,500 volunteers across the country. Formerly known as the British Cycling Federation, it is the main national governing body for cycling in Great Britain. It administers most competitive cycling in Great Britain, the Channel Islands and the Isle of Man, represents the country at the world governing body, the Union Cycliste Internationale (UCI), and selects national teams, including the Great Britain (GB) Cycling Team, to compete at home and abroad. The engagement will see PTI analyse British Cycling’s entire technology estate – including processes, systems and suppliers – and deliver a long-term roadmap that will drive efficiencies, increase membership and generate new commercial revenues, ultimately enabling British Cycling to invest more in the sport. Jason Kenny won one of GB’s six Olympic cycling gold medals in Tokyo. GETTY IMAGES PTI works with leading […]
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