The Role Of Data-Driven Culture In Digital Transformation Success

Leaders must recognize the inseparable connection between data-driven culture and digital … [+] Right now, it won’t come as a surprise that digital transformation initiatives—reinventing business for the digital age—are a top priority for leaders in every industry. They’ve recognized for some time that this work is essential for increasing revenue, reducing operating costs, remaining competitive, and meeting the changing behaviors and expectations of buyers. The COVID-19 pandemic accelerated efforts and today according to Gartner , 87 percent of business leaders consider digital transformation high on the agenda. However, despite the right intentions, the failure rate for digital transformation efforts is averaging around 70 percent . This is a serious disconnect between intentions and outcomes. While the reasons vary and include lack of expertise and poor internal engagement, one central foundation is often missing from many efforts: a positive data-driven culture. With the central role that data plays as both an essential input and output of digital initiatives, it’s intuitive that data management is going to be a component of any effort. Data and digital are inseparable partners. Unfortunately, data issues are often cited as problems in these digital projects. Compounding this challenge is the fact that the fundamental […]

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