For this report, the Capgemini Research Institute surveyed 2,000 respondents Business leaders have started 2024 with optimism about their organisation’s future growth compared to 12 months ago, according to a Capgemini report. The report, titled “Embracing a brighter future: Investment Priorities for 2024”, explores the investment plans of 2,000 business leaders, globally, for the next 12-18 months. From what it’s understood, customer experience, innovation, talent and skills, sustainability, and supply chains are business areas set to benefit from increased investment. According to the report, 56% of business leaders retained confidence in their organisation’s future growth despite current macroeconomic headwinds, up from 42% 12 months ago. However, it’s believed that less than a third of them expressed optimism about the global operating environment. Based on the report’s data, AI is considered as a driver of innovation, as business leaders realise the power of AI and generative AI to drive innovation and unlock revenue growth, with 88% planning to focus on that technology . AI is expected to play a bigger role in critical decision-making, as business leaders expect that critical decision-making will be assisted by AI in five years from now. Reportedly, the life sciences industry appeared to be leading […]
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