In recent years, the hospitality industry has experienced a significant transformation in its approach to commercial strategy. This shift has been driven by the rapid advancements in digital technology, changing customer expectations, and the need for hotels to stay competitive in an ever-evolving marketplace. As the Vice President of Commercial Strategy at NHG, I’ve witnessed firsthand how this digital revolution has reshaped the way hotels operate and engage with their guests. The hotel industry’s digital transformation has been nothing short of revolutionary. It has not merely involved adopting new technologies or programs but has brought about a holistic shift in how we conduct our business. Today, our commercial strategy integrates technology, data, and a relentless focus on customer-centricity to drive growth and innovation. One of the most remarkable changes in recent years is our ability to make informed decisions based on data-driven insights. With the proliferation of data sources, we can now analyze market trends, guest behaviors, and competitor strategies with precision. Gone are the days of making educated guesses; today, our decisions are informed, strategic, and backed by data. This shift has empowered us to optimize pricing strategies, identify emerging trends, and respond rapidly to market fluctuations. In […]
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