As part of The Drum Predictions, we sit down with CoreMedia’s Sören Stamer to explore seven trends that should be on the radar for marketers to embrace better customer experiences in 2024. If marketers can remove friction for the customer, that’s when they will see more success / Adobe stock The business world is undergoing a seismic digital transformation shift, driven in no small part by AI advancing at unmatchable speeds – but the answer isn’t just to throw AI at everything. Instead, it will be a combination of the human touch in digital experiences that delivers the best results for brands. That’s according to Sören Stamer, CEO and co-founder, CoreMedia, who was put in the hotseat and tasked with sharing seven trends in seven minutes that will reshape the customer experience in 2024. Watch ‘The no BS guide to CX in 2024: 7 trends in 7 minutes’ video above. Advertisement When trends are evolving at speed, it’s clear that “whatever we do today, tomorrow, next year or years from now, is not enough anymore,” he says. “Even the best customer experience today will feel awkward and cumbersome in two years because there’s so much innovation happening.” But if […]
Reducing friction to build connections: 7 CX trends to prepare for in 2024
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