GoDaddy: Small businesses embrace digital transformation to foster growth

Photo by Anthony Shkraba on Pexels.com Small Business GoDaddy’s recent study highlights Filipino entrepreneurs’ willingness to adopt digitalization to enhance their business efficiency and foster growth. Survey findings from the GoDaddy Data Observatory 2023 underscore the Filipino business community’s proactive approach toward leveraging technology tools for optimization. The study by GoDaddy, an internet domain and web hosting company, reveals a significant utilization of digital tools among Filipino respondents, with an overwhelming majority employing internal social networks (84%), collaborative shared drives (72%), data storage/transferring services (67%), and video conferencing (65%). Also, 95% express a readiness to invest more in online sales and marketing this year. GoDaddy survey reveals small businesses worry over web security Why small businesses need domain name and hosting for digital presence Conducted by Advanis in March 2023 across various countries, the GoDaddy Data Observatory surveyed 4,682 small business owners, including 488 from the Asia Pacific region (from the Philippines, Singapore, and Thailand combined). The criteria include companies with 1 to 50 employees. Customer experience Recognizing the crucial role of customer experiences, the survey found that Filipino businesses prioritize tools for customer interaction and operational management. These tools include online customer service (71%), digital payment systems (70%), […]

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