Lamar Advertising: Digital Transformation And Lower Rates Can Power Growth

dmitriymoroz Shares of Lamar Advertising (NASDAQ: LAMR ) have been a solid performer this year rising about 10%, with a steady rally in recent weeks. The company is benefitting from a digital transformation in its portfolio and increased travel, while its local sales centricity has helped to insulate it from the broader advertising slowdown. Higher rates have been the major headwind masking these strengths, and with the pressure fading, LAMR is poised for continued dividend growth in 2024. Seeking Alpha Lamar Advertising is a leading player in the outdoor advertising sector. The company operates over 160,000 billboards. 76% of its revenue comes from large bulletins (14 feet by 48 feet typically) and 24% from smaller posters (11 feet by 23 feet usually). Advertising terms to rent space on these billboards typically range from 4 to 52 weeks. Much of this portfolio sits along highways—we have all seen those billboards when taking road trips. However, it also operates other forms of advertising, for instance, Lamar manages advertising at 28 airports . Its business mix is extremely well-diversified . No market accounts for even 3% of its revenue with Las Vegas, New York, Chicago, and Pittsburgh its four biggest markets. This […]

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