Patrick Schaudel, SVP of products, IONOS, discusses how AI can help SMBs create and manage online presence. AI enables the automation of repetitive tasks, personalized user experiences, and data-driven insights — empowering SMBs to remain competitive in the rapidly evolving digital landscape. For small and midsize businesses (SMBs) to stay relevant in the digital era, it’s generally necessary to have an online presence, including a website and other technologies that facilitate customer engagement. However, SMBs, which may have limited resources, can be overwhelmed by creating a website and deploying other digital technologies for analytics, personalization, and communications. Although most web-hosting companies provide at least a website, newsletter, and email templates, those may not be enough. Starting with a blank template to write content can be a daunting task. Luckily, artificial intelligence (AI) is now coming to the rescue. AI provides more than templates; it eliminates the hurdle of learning how to create a website and other content. AI also levels the playing field between SMBs and larger organizations. In the past, website creation, analytics, and personalization were mainly the province of larger organizations that could afford web developers, sophisticated analytics, and marketing automation systems. Most SMBs can deploy professional-looking […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
