Ask Not What Digital Transformation Can Do For Your Business, Ask Can Your Business Survive Without It

Alessandro Adriani, SVP at EE / British Telecom, Visiting Fellow, Henley Business School, Faculty Member, CUOA Business School & Faculty Member, H-Farm College Alessandro Adriani is a veteran in the technology industry, focusing on Digital Transformation. He worked at BT, Deutsche Telekom, TIM, Vodafone and Singtel, and has lived in Asia-Pac, Europe, the UK, and the US. He has 25 years’ experience, holding CEO/MD positions, with focus on Sales and Business Development, Commercial Strategy, Channels, Partnerships, and Indirect Sales / Wholesale. He personally conducted commercial negotiations on the ground in 72 countries. He has start-up experience and is adept at ‘joining the dots’ between Technology Players. Alessandro teaches Economics and Digital Transformation at Universities in Italy and in the UK. Recently, in an exclusive interview with Higher Education Digest, Alessandro shared his professional background, current roles and responsibilities as SVP at British Telecom, insights on the common challenges faced by organisations while implementing digital transformation, significant career milestones, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview. Alessandro, could you please share your background and your field of expertise? My background is quite diverse in terms of geographies where I studied, lived, […]

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