In an increasingly digital landscape, businesses are driven by the pursuit of a seamless omnichannel customer journey. This journey, a focal point for many industries, aims… In an increasingly digital landscape, businesses are driven by the pursuit of a seamless omnichannel customer journey. This journey, a focal point for many industries, aims to create a unified and cohesive experience across various touchpoints. The Omnichannel customer journey unveiled The concept of an omnichannel experience transcends the mere existence of a brand across multiple channels and platforms. It embodies a unified approach where customer interactions with your brand flow effortlessly across channels, ensuring continuity, consistency, and convenience throughout the customer journey. Digital transformation as the pillar of seamless experiences Retail experts speaking at The Retail Bulletin’s Digital Transformation Strategy 2023 emphasised that digital transformation stands as the bedrock for achieving a seamless omnichannel journey. They underscored the transformative role of technology, citing examples from their experiences. For instance, Chris Delahunty is the Head of Digital Marketing at 3rd Rock, a direct to consumer (D2C) brand that specialises in sustainable climbing and activewear. 3rd Rock is a growing storeless clothing brand although they do operate some concessions. They see themselves as primarily […]
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