LaLiga’s renowned digital strategy is evolving thanks to the support of technology providers like WSC Sports, which is providing highlights in a vertical, portrait format following the relaunch of the league’s official mobile app. Share: Like many rights-holders, LaLiga, , has had to contend with a momentous shift in consumption habits among its current and prospective followers in recent years. In a splintered digital landscape in which traditional media models have been disrupted irrevocably, fans are now firmly in control as they access sports content on their terms – and strategies have had to adapt accordingly. Simultaneously, younger generations of sports fans are adopting seismic behavioural changes, such as favouring highlights over live coverage in certain sports, according to a 2021 study by Maru Group for the Variety Intelligence Platform. Fortunately for LaLiga, it was an early mover in digital transformation; endeavouring to frame its digital strategy around attempts to engage younger audiences – a point of differentiation that gave it a head start over rival properties. This has been backed up by holistic efforts across LaLiga, from sealing youth-facing partnerships with the likes of EA Sports to securing a solid foothold in the esports space. Now, with the […]
Click here to view original web page at www.sportbusiness.com
