A leading global commercial real estate firm will embed artificial intelligence (AI) into every phase of its property transaction life cycle. Cushman & Wakefield has unveiled a new digital strategy, called AI+, that aims to enhance outcomes for both clients and employees. As part of the new strategy, Cushman & Wakefield plans to work in partnership with technology providers and clients, using proprietary data in order to “deliver digital transformation at scale”. The ultimate goal of AI+ will be to deploy artificial intelligence and make the firm’s enterprise expertise and insights more accessible for brokers and researchers, by providing real-time information and automation. Not only will this ideally make team members more productive, Cushman & Wakefield also hopes AI+ will improve client delivery and data stewardship. Salumeh Companieh, chief information and data officer at Cushman & Wakefield, stated: “While generative AI is a phenomenal addition to our capabilities, the true power of transformation lies at the convergence of data, people, processes and technology.” “By seamlessly integrating these elements, we can magnify the impact of secure and well-planned digital transformations for our clients and colleagues,” she said. Cushman & Wakefield reported that it began integrating AI into operations in 2018, […]
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