Frucor Suntory has a long and proud history, evolving from a small, local fruit juice business into a significant international beverages company that produces more than 30 million cases of drinks each year. But its 20-year-old sales automation system was holding it back. Credit: iStock Early in my career, I stayed in an authentic ryokan inn in Kyoto. It was right out of an 1800s Hiroshige woodblock print with a Japanese garden, hanging lanterns, sliding rice paper doors, and a glowing view of Mt Fuji at sunrise. After work, my colleague and I discovered the local dishes and Suntory scotch—a first. Today, Suntory’s food and beverage products are enjoyed on a global scale, including Suntory Oceania , a partnership of Beam Suntory and Frucor Suntory that offers a broad spectrum of beverages across Australasia. International beverage company produces more than 30 million cases a year Since the 1960s, Frucor Suntory has evolved from a small, local fruit juice business into a significant international beverages company that produces more than 30 million cases of drinks each year at its New Zealand-based manufacturing plant. The company manufactures, markets, and distributes a range of fruit juices, fruit drinks, energy drinks, waters, and […]