Delivering marketing intelligence via advanced data models The conversation, which took place at Sep’s DTW 2023 event in Copenhagen, saw both parties delving into the role of data in powering intelligent decision making for telecoms. One of the key areas to benefit from AI-based intelligence is marketing, which is at the core of business growth and sustainability. Demonstrating Huawei’s cutting-edge analytics platform, SmartDecision, Zeng explains how a robust data platform can tap into a telco’s data reservoir to deliver valuable campaign insights that can help improve marketing results. SmartDecision is essentially a decision intelligence platform that uses operator data, for example, network and subscriber logs, to model various decision scenarios, allowing operators to understand customer behavior, predict take up rates and analyze churn issues and ultimately, shape customer engagement on new campaigns. The platform can predict, for example, the response rates for different timings and target customer segments for a new 5G campaign. Highlighting the platform’s advanced learning capabilities, Zeng reiterates how its analytical models can be further trained using operators’ own filtered data, allowing continuous adaptation. Adding to this, Alejandro elaborates on the importance of sufficient data and data efficiency in training these data models. Huawei has recorded […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
