Today’s episode features a loyal listener and friend of the show, Mike Templeton , Head of Digital at Casey’s. Casey’s is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide. Mike shares the role of digital for Casey’s and some of the key principles for its success, as well as the latest important changes to the overall loyalty proposition for the seven million members of Casey’s Rewards . He also shares how he thinks about evolving the program, given the endless opportunities and possibilities that exist to continually develop it in ways that can add complexity when most consumers really crave simplicity. Listen to enjoy this conversation with Mike Templeton from Casey’s. Paula Thomas CEO & Founder Let’s Talk Loyalty “ Let’s Talk Loyalty ” is a powerful podcast created for loyalty marketing professionals worldwide. As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty. With the industry spending billions of […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
