Volvo Cars is undergoing a major transformation of both its business model and products. To cope, core systems are being replaced and standardized, while methods of working within the digital organization are tightened. Credit: Volvo The automotive industry keeps accelerating into the technological switch to electric engines, and all efforts at Volvo Cars point to a clear ambition to be a clear frontrunner. Such a seismic shift also creates a different dynamic in the market, with a fundamentally simpler technical platform compared to internal combustion engines. As a result, many new car companies are created and competition increases, says Tobias Altehed, who leads Volvo Cars’ digital organization and sits on the company’s extended management team. The balance between software and hardware in cars is also changing dramatically since software is increasingly developed internally and built into the cars. And alongside these major changes, Volvo is also resetting its business model and switching to direct sales in that part of the network of global dealers broadens their roles where instead of just selling Volvo cars, they become distributors. “Previously, we didn’t have access to all the data about our customers because we didn’t have the direct customer contact,” says Altehed. […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
