HCLTech to deploy Salesforce CRM for Banco do Brasil in one of the largest CRM projects implemented in Latin America BRASILIA, Brazil & NOIDA, India, October 30, 2023 –( BUSINESS WIRE )– HCLTech , a leading global technology company, has announced that Banco do Brasil , one of the largest financial institutions in Latin America, through a bidding process, has chosen HCLTech to support the bank’s digital transformation and customer relationship management (CRM) journey and implementation of Salesforce . HCLTech’s partnership with Salesforce will enable Banco do Brasil to hyper-personalize customer relationship and service solutions, generating greater customer satisfaction and engagement within their omnichannel ecosystem, using AI resources, data unification and intelligent guidelines. "We are proud to be part of the transformation and modernization of one of the most important banks in the country. The partnership with Salesforce is another significant step for HCLTech in accelerating the digital transformation of financial services in Brazil," said Fabiano Funari, Vice President and Country Manager – Brazil, HCLTech. "We look forward to collaborating with Salesforce to implement one of Brazil’s most complex CRM projects in Banco do Brasil." "We are glad to bring our global consulting and transformation expertise on the Salesforce […]