When retailers provide more brand information on an incoming call screen, it engenders trust in the call and engages customers to answer. This trust helps retailers more effectively and efficiently provide updates on orders to their customers. Photo: Adobe Stock Oct. 24, 2023 | by Jim Tyrrell — Vice President of Enterprise Product Management, TNS Bad actors continue to unleash a flurry of robocall scams purporting to come from some of the most respected retail brands in the industry — challenging retailers to protect their brands, customers, and bottom line. According to new consumer research data, 69% of Americans are concerned about robocall scams that pose as retailers and claim a package is pending. Furthermore, nearly two-thirds (66%) believe there has been an increase in delivery or package/mail robocall scams over the past 12 months. While Americans are rightly concerned and aware of package and delivery robocall and robotext scams, they still top the list annually of top scams reported to Federal and state regulatory bodies. As a result, retailers are looking for ways to cut through unwanted robocall noise. The digital transformation of the voice channel is an often overlooked initiative for retail brands, but one that should […]
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