With a focus on providing exceptional customer service and generating initiatives to modernize the business, Nationale-Nederlanden is seeing the benefits of digitalizing all its sales and after-sales processes — part of a broadscale transformation effort that began in 2015. Credit: Thinkstock Dutch insurance and asset management company Nationale-Nederlanden, part of the NN Group, has a presence in 19 countries and serves several million retail and corporate customers. And for the past eight years, in an environment that’s increasingly changing and demanding, it’s been on a digital transformation journey to refine its customer service and generate proposals more adapted to its needs. Starting in 2015, the company began to digitalize all sales and after-sales processes, a purpose reinforced by a promotion of synergies between distribution channels that led Nationale-Nederlanden to become an omnichannel company, which made it easier for customers to choose where, how, and when to engage with it. In this process, new ways of working, based on corporate philosophy and culture aimed at change and adaptation, were integral to success. For instance, the company completed its conversion to a 100% Agile company in 2019, an achievement that reinforced its commitment to clients. According to Nationale-Nederlanden deputy general manager […]