AstraZeneca’s senior director of digital marketing technology adoption, shares why people, leadership and empathy are cornerstones of change management success Add bookmark digital adoption transformation To empower employees with the right technology and maximize the ROI of the company’s IT spend, AstraZeneca launched a squad-based global digital adoption strategy. To find out how AstraZeneca’s digital team envisioned, built and scaled its leading-edge digital adoption team, you will have to join Steve Bloodworth, AstraZeneca’s senior director of digital marketing technology adoption, at All Access Digital Adoption this October 25. In the meantime, the following is a preview of what will be discussed that day. PEX Network: How does digital adoption fit into larger digital transformation and business transformation objectives at AstraZeneca? Steve Bloodworth: According to recent research, nearly half of digital transformation value is unrealized and roughly 30 percent software spend is duplicative. With 80,000 employees around the world, for companies like AstraZeneca, the financial implications of these issues can add up fast. As part of the commercial team, we support the sales and marketing functions of our brand teams by building awareness around the different technology solutions we have available. With over 130 markets around the world, our technology […]
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