What Exactly is Digital Transformation?

Creagh is a global Strategic Business and Technology Leader and Advisor (CIO/NED), focusing on the people, process, and strategy aspects of business and digital transformation, with the mantra of Bridging the gap between Business and IT, Not Technology for Technology’s Sake and ‘Why’ vs ‘What/How’. With a reputation as a highly valued strategic partner and a passion for driving business through technology and digital innovation, Creagh has a career spanning three decades of international experience, working with small businesses through to large global enterprises. Working across multiple cultures, Creagh has successfully fulfilled senior technology-focused business leadership roles and specialises in ensuring that M&As and expansion objectives are successful by analysing and considering target market cultures and ways of working – which he believes are too often the unconsidered factors leading to failed endeavours and significant impact to the time and budget estimations of transformation and expansion initiatives. Over the past few months, a relatively new role has emerged, that of the Transformation Director or, as is being seen more and more, the Chief Transformation Officer (CTrO). It seems that in many cases this role is looking to work alongside (in some cases reporting directly to) the Chief Technology Officer […]

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