Building elite teams to map out the business and customer journey

As the CTO at Opendoor, the e-commerce platform for residential real estate, Raji Subramanian leads all aspects of technology and product development, with engaged teams in place to ensure a trusted process for customers. Here, Lee Rennick, executive director of CIO Communities, speaks with her about customer obsession, problem identification, and working back versus working forward. Credit: Opendoor With a career that spans decades across some of the most recognized brands and companies, Raji Subramanian has been making her mark at San Fransisco-based Opendoor for nearly three years. The prominent digital platform for residential real estate, founded in 2014, has faced testing challenges over the past few years including transactions taking a hit due to the pandemic, a tightening housing market and increasing mortgage rates, but as CTO, Subramanian knows how to cut through all the distractions to galvanize teams to deliver for customers. “If you look at our sellers, we made the entire process of selling their homes anxiety free, and we tuned in to what the customer needed: a simple and trusted process,” she says. “When you look at the customer journey, many companies say they’re customer obsessed, but you bring that into the DNA by looking […]

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