With excitement building for the upcoming ENGAGE EMEA (Europe, Middle East and Africa) conference in Amsterdam this October, we had the privilege of sitting down for a chat with Heidi Custers, Backbase’s Digital Transformation Director. September 22nd, 2023 By African Banker Backbase, the trailblazer in engagement banking, is at the forefront of accelerating digital transformation for banks. Heidi Custers ( right ), while reflecting on the success of the recent Backbase Tour Johannesburg, where 150 banking and fintech professionals explored the latest innovations in engagement banking, shares her insights into the future of banking technology, especially in Africa. African Banker was recently with you at Backbase Tour Johannesburg. Can you give us a flavour of the experience? Feedback from our customers is that it was the most successful out of all the global Backbase Tours, with customers even more highly engaged than in all the other successful tours. They had a great deal of lively debate with each other, both on and off stage, which was exactly the point: making the customer the hero. We focused heavily on the region, as well as creating an intimate and honest space for thought leadership, rather than simply standing up and giving […]