Over the past few years, there has been an acceleration in the enterprise-level understanding of Privacy Enhancing Technologies (PETs) , a category best known for its ability to enable and preserve the security and privacy of data when it is being used or processed. While some technologies within the category, including homomorphic encryption, trusted execution environments, and secure multiparty computation, had previously been academically pursued but not computationally practical, the tide has changed. Technological development, surging awareness, and increasing adoption of PETs in recent years have alerted regulators, analysts, and broader industry to their potential impact and opened up a wealth of exciting and transformative opportunities for businesses. The power of PETs In the wake of rapid digital transformation and innovation, organizations must use data to their advantage to better understand existing and potential customers, introduce new products and services, and keep pace with competitors. At the same time, how businesses approach data protection is under intense scrutiny. Balancing the competing priorities of data usage and data protection is a challenge that will define success and failure for many businesses. With new privacy regulations increasingly entering into the equation, there is very little margin for error. In just the […]