Enhancing value delivery: The impact of generative AI in engineering

In the era of digital business transformation, the success of digital solutions lies in the value they deliver to customers. To keep up with evolving customer expectations, engineers must focus on the agile extraction of value from transformative efforts. The ‘value’ or ‘perception’ of what a digital solution needs to deliver has evolved over time. Today, the success of digital solutions lies in the value that customers can derive from them. However, businesses face the challenging task of keeping up with rapidly evolving customer expectations, and in the context of digital business transformation, even the most meticulously crafted long-term plans may not always align perfectly with the constant change. From an engineering standpoint, ensuring value through digital transformation requires enabling clients to keep pace with dynamic customer and market expectations. Delivering value is not about scale Enabling a seamless and consistent flow of value isn’t just about the size or the complexity of transformation programmes. It’s about the agile extraction of value from transformative efforts. As the influence of artificial intelligence (AI) continues to expand in enterprise applications, it prompts a reevaluation of traditional engineering operating models and how they must evolve to traverse various levels of value creation. […]

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