Boomerang Awards Co-Chairpersons Cynthia Dayco (right) and Raymund Sison After 14 years of celebrating Digital Marketing Innovation, Creativity, and Impact, IMMAP’s Boomerang Awards have taken on a new and bolder moonshot: Digital Transformation. Exhorting its members and their different communities to “TRANSFORM,” the show looks beyond conventional Marketing success and aims for Digital work that has a transformative impact on brands, businesses, and markets. “Digital transformation can be daunting, but it’s also a field where dark horses and challenger brands excel.” says Boomerang Awards Co-Chairperson Cynthia Dayco. “So we added more opportunities for our members to compete. That’s why this year’s show now accepts entries to 16 categories including Gaming, Digital Production, Applied Innovation in Traditional Media, and Emerging Channels & Experiences.” In addition to its special categories Blue Boomerang (powered by Meta), Green Boomerang (powered by GrabAds), Purple Boomerang, and the White Boomerang (for pivotal transformation), the show introduces two new special competitions: The Crystal Boomerang, powered by Google: the best in performance marketing using Google AI The Orange Boomerang, powered by Hyper Island: Top 10 Digital Leaders who drive transformation. Of the last one, the organizers add, “One does not have to be a large advertiser or […]