Christine Wu of Absa Group Limited: Driving Digital Transformation and Innovative Customer Experiences Headquartered in Johannesburg, with over 150 years of African heritage and having developed a significant footprint across the continent, Absa Group Limited has worked to position itself as a Empowering Africa’s tomorrow, together … one story at a time. The multinational banking and financial services conglomerate has subsidiaries in 12 African countries and representative offices in London and New York. It offers a range of retail, business, corporate and investment banking, and wealth management products and services. Christine Wu joined Absa in 2019 as an Executive member of Absa Retail and Business Banking business. In 2022, she transitioned to Everyday Banking as a Managing Executive: Consumer product, where she is responsible for ensuring Absa’s overall success in the consumer banking segment. She takes end-to- end accountability for core product performance and the transformation into a digital and data first business. Her portfolio includes transactional banking, card issuing, personal loans and savings and investments. In addition to traditional product responsibilities, she also leads the digital, design and advanced analytics capabilities. Christine has been credited with providing the business with a renewed edge and greater customer centricity. She […]
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