The Rise of B2C E-Commerce in the Middle East: A Digital Transformation Journey The digital transformation journey in the Middle East has been nothing short of remarkable, particularly in the realm of B2C e-commerce. The region has witnessed a significant surge in online shopping, a trend that has been accelerated by the global pandemic. This shift towards digital platforms has not only changed the way consumers shop but has also revolutionized the retail industry in the Middle East. The rise of B2C e-commerce in the Middle East can be attributed to several factors. Firstly, the region boasts a young, tech-savvy population that is increasingly comfortable with digital technology. This demographic shift has been instrumental in driving the adoption of e-commerce. Secondly, the Middle East has seen a rapid increase in internet penetration and smartphone usage, providing the necessary infrastructure for e-commerce to thrive. Moreover, the governments in the region have played a pivotal role in this digital transformation. They have implemented policies and initiatives aimed at fostering a digital economy, such as the UAE’s Vision 2021 and Saudi Arabia’s Vision 2030. These strategies have not only encouraged the growth of e-commerce but have also facilitated the development of a […]