Bryan Woods, co-founder of Rhino, explains how digital transformation reshapes the rental market, making the process easier and more efficient for landlords and tenants. Landlords must embrace technology to stay competitive in the tech-driven rental market. Renters want digital solutions. In 2022, rental portal usage climbed 321% above historical norms, while electronic payment transactions soared 463% higher, according to MRI’s 2022 Software Market Analysis report. The real estate and property management sector is beginning to catch up with the digital functions of other industries, but it must accelerate its digital transformation. The rental market in the United States has reached its highest point in 50 years, with almost 44 million households residing in single-family and multifamily rentals. According to RentCafe, renters outnumber homeowners in 41% of zip codes within the 50 largest US cities. This trend highlights the growing demand for rental properties and the need for efficient and effective solutions to manage them. Property owners must differentiate themselves due to the growing number of multifamily housing units. Technology allows property owners to elevate themselves above the competition when implemented and used strategically. Nearly everything we do as individuals is digital, from scheduling appointments to shopping to paying utilities. […]