John Ward, executive vice president and chief marketing and product officer at American Savings Bank, joined the financial institution in 2018 with the desire to make a “positive impact in banking and on the community.” “I was intrigued when I learned about the opportunity to lead digital transformation strategy for one of the largest financial institutions in Hawaii,” Ward told Pacific Business News. “Driving products, marketing and data together is rare for the banking industry, which told me that ASB was ahead of its time.” A self-described “country boy” from Omaha, Nebraska, he began his career as an engineer after receiving his bachelor’s degree in engineering from the University of Nebraska-Lincoln and his master’s degree in business administration from the University of Pennsylvania. “As the world modernized, it became more common to leverage data and analytics in marketing to drive accountability and strategy, and that piqued my interest,” he said. Today, Ward has more than 20 years of experience in traditional and digital marketing. Prior to joining ASB, he served as chief operating officer at New Jersey-based digital marketing agency iQuanti, Inc., where he helped triple the company’s revenue, he said. Ward has also held executive positions at Sallie […]