Image Courtesy: https://www.theindustry.fashion/ As part of its path towards digital transformation, UK apparel retailer N Brown has unveiled a new trading website with cutting-edge technology for its menswear brand Jacamo. According to N Brown, this launch comes after a new trading website for its womenswear brand Simply Be was successfully implemented in September. According to Jacamo, their new platform will provide customers with a more seamless shopping experience by letting them easily navigate the website, go through a frictionless checkout, and enjoy the same rich experience on all mobile devices. The firm notes that since its launch, Simply Be’s new customer-facing website has shown promising results, operating 20% more quickly than the outdated technology of the original website. N Brown chief operating officer Nuno Miller says, “From the positive results we have seen across both the new Simply Be and Jacamo sites, it’s clear our digital transformation is successfully addressing the group’s legacy online infrastructure and delivering a better customer experience.” N Brown continues by saying that the conversion rates on Jacamo’s new website have already improved. As users continue to provide feedback on their experiences, new features will be developed and introduced to the new Jacamo and Simply […]
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