N Brown Group, the parent owner of Simply Be and JD Williams, has unveiled a new trading website for Jacamo as a development in its digital transformation journey. The new platform aims to deliver a more seamless customer experience, with a frictionless checkout process, with the same being offered to users across mobile devices. However, according to the company the new site is already showing improvements in conversion rates. Subscribe to Internet Retailing for free: Click here to sign up for our daily newsletter Last month, the company revealed that it remains “confident in the strategic direction of the business” and the benefits of the ongoing investment in its digital transformation , with a focus on “delivering sustainable profitable growth”. The digital transformation includes investment in the new mobile-first website for the menswear brand , which follows the launch of the new website for Simply Be in FY23. “From the positive results we have seen across both the new Simply Be and Jacamo sites, it’s clear our digital transformation is successfully addressing the group’s legacy online infrastructure and delivering a better customer experience,” N Brown chief operating officer Nuno Miller said. “Utilising the latest technology to create an enhanced, […]
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