MIT Technology Review found itself stuck in bit of a rut in 2015. The 124-year-old bi-monthly magazine, owned by the Massachusetts Institute of Technology, only appeared in print, had no social media channels and journalists were not using a CMS. Enter CEO and publisher Elizabeth Bramson-Boudreau who has transformed the title into a digital-first, multi-platform brand. “We had to change everything – it feels like in seven years we have transformed it a couple times,” she told Alan Hunter, co-founder of HBM Advisory, during a discussion at the recent FIPP World Media Congress in Cascais, Portugal. “And I think maybe that’s normal. I’m not saying it was normal in 2015 to be where we were, but I think this kind of constant reinvention is probably not something I’m going to get to stop doing.” Digging into niches As Bramson-Boudreau looked at the challenge confronting her after arriving at the publication she knew she could count on one thing – top-notch content. The problem was not enough people had access to it. “Most of the content was really, really great. Until you get to know us, many people think maybe this is an academic journal. No, it’s tech journalism about […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
