UofL’s new interim homepage As part of a multi-year Web Improvement Project , UofL has introduced a new interim homepage designed to better serve current and prospective students, faculty, staff and the broader university community. The most noticeable changes are a new design, more intuitive navigation and a mobile-first approach that positions the school for greater success in an increasingly competitive higher education space. “We’re a dynamic research university with many departments and moving parts,” said John Drees, vice president of communications & marketing. “With this interim homepage, we grappled with how we could elevate the website to match the experience we’ve provided our community for more than 200 years.” Three years of research and collaboration among the Web Improvement Project committees , the Office of Communications & Marketing (OCM), Information Technology Services (ITS) and Mighty Citizen informed all aspects of the interim homepage, including its design, content and information architecture. By analyzing past user behavior and meeting with campus stakeholders, UofL and Mighty Citizen coordinated research efforts to better understand who uses the website and how. This past year, Mighty Citizen conducted interviews, focus groups and competitor and landscape analyses. Their findings informed decision making throughout the development […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
