It’s a free Content, simply login/signup to unlock Get in-depth Industry Insights and Analysis through our “Exclusive” content, presented to you by our esteemed panel of writers, for free Continue with Google Continue with Linkedin By continuing, you agree to the Terms & Conditions and acknowledge our Privacy Policy . This same account can be used across all Economic Times B2B portals. Representative image Professor Clayton M Christensen, who coined the term "disruptive innovation," could not have foreseen the seismic impact it would have on the business world in 2023. Once considered a negative term, disruption has become a formidable force driving progress, growth, and competitive moat. Today, being disruptive is not just about having a cool product or service, but rather about carving out a unique niche that sets you apart from the competition. Despite the risks and uncertainties, being disruptive is now celebrated as a necessary means of survival in an ever-evolving business landscape. Innovation has become a game-changer for many industries, including financial services, where QR codes and banking apps have disrupted traditional banking channels. Similarly, Uber and Airbnb are prime examples of companies that have disrupted the traditional business model by leveraging innovative technologies to […]
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